The

Organic Glow-Up

On-brand Social Media content, weekly cadence, monthly insights.

See How It Works

Services That

Spark Magic

Discover how we can transform your digital presence with our comprehensive range of services

Social Media
Management

Content calendar

Engagement + insights

Posts, carousels, reels

Delivering on-brand graphics and campaigns that earn attention, spark emotion, and increase conversions. Includes single images, carousel images, and reels.

Branding

Brand strategy

Tone of Voice

Visual identity

It starts with your brand. Strategic and creative thinking to create or elevate your brand identity from your visuals to your voice (logo to copy).

Work That

Speaks Volumes

“Client Testimonial : Ruth has been an incredible coach and mentor on all of our social media pages. I have learned so many valuable things that have helped our online presence grow organically. She is great at style, branding, strategy and staying up-to-date on the latest algorithms.”
“Client Testimonial : I am absolutely thrilled with the incredible support I received for boosting my social media presence. With the help of this service, I’ve witnessed an extraordinary transformation in the way my brand is perceived online.”
“Client Testimonial : We are very grateful for Ruth and Backed by Women. They have successfully helped guide our marketing and media presence, giving our business a huge advantage.”
“Client Testimonial : I have taken several classes with Ruth now and have a much better grasp on using social media tools to my benefit! Love how she simplifies the process and makes it FUN to learn.”
“Client Testimonial : Working with Ruth was an absolute game-changer. She
managed my social media when my first book launched and kept me calm and
organized during my very first viral moment – 2.2 million views! Ruth is
brilliant at strategy, endlessly encouraging, and somehow makes the chaos of
going viral feel manageable and even fun.”
Client Testimonial : Ruth is very knowledgeable about optimizing your online presence and getting client attention! I am really glad to be working with her, and already all my law practice profiles are looking better, more modern, and more engaging.

Ruth Kim DP

The CEO is typing now

In a past life, I led schools of children, and now, organic social and fractional marketing for brands that needed more creativity than budget. The brief was always the same: make traction out of thin air—and keep it on-brand.

I noticed a pattern: when a clear message meets a sane weekly cadence, organic social compounds. Not overnight, not with hacks—through systems. So I built them: content that sounds like you, creative assets that teach or delight, and monthly insights that show what’s working.

That approach became Backed by Women—helping businesses show up with confidence and convert without relying on ads.

The result? Momentum without burnout. Elegant storytelling, playful moments, real results.

Which, speaking of, let’s create some magic together.

Ruth Kim

Founder

Let’s create some magic

Choose Your

Glow-Up Path

Whether you want to DIY it or hand us the reins, there’s a path here with your name on it.

✨ Let Us Handle It

🎥 Do It Yourself

Starter

$1,200 /month

For the business finding its footing.

*Committed to starting where you are. Let’s Talk →

Consistent presence on your top platforms without spreading yourself thin, we help you build the habit of showing up.

✓ 2 Platforms
✓ 2 Posts Per Week
✓ 2 Reels Per Month
✓ 20 Total Posts Per Month
✓ Platform Optimization
✓ 30-Minute Monthly Strategy Check-In
✓ Monthly Reporting

GET STARTED →

MOST POPULAR

Growth

$1,800 /month

For the business ready to scale.

More platforms, more reels, more strategic touchpoints, plus we’re actively in your comments and DMs so nothing slips through the cracks.

✓ 3 Platforms
✓ 3 Posts Per Week
✓ 4 Reels Per Month
✓ 45 Total Posts Per Month
✓ Platform Optimization
✓ Community Management: Comment responses & DM monitoring
✓ 1x Monthly Strategy Call
✓ Monthly Reporting

LET’S GROW →

Full Presence

$2,500 /month

For the business that wants it all handled.

Maximum visibility across your full platform mix with proactive community engagement, we don’t just respond, we build relationships on your behalf.

✓ 4+ Platforms
✓ 4 Posts Per Week
✓ 6 Reels Per Month
✓ 88+ Total Posts Per Month
✓ Platform Optimization
✓ Community Management: Comment responses, DM monitoring & proactive engagement
✓ 1x Monthly Strategy Call
✓ Monthly Reporting

GO FULL PRESENCE →

↑

↓

Be Seen

GET THE SHOT

Video essentials

No more balancing your phone against a coffee cup, stacking books on your desk, or asking someone to “just hold this for a second.” A simple tripod makes creating content so much easier, especially when you’re filming Reels, tutorials, talking-head videos, or behind-the-scenes content.

RUTH’S PICK

XTRA MUSE WITH 128GB MICROSD, VLOGGING CAMERA WITH 1” CMOS & 4K/120FPS VIDEOS, POCKET CAMERA WITH 3-AXIS GIMBAL STABILIZER

Why I like it:
Easy to set up, easy to adjust, and you don’t need a film degree to figure it out. It’s small and has a gimbal, so your video won’t look shaky. It also records vertically and horizontally – AND front or back.

Paid link

ALL IN → LEVEL UP → STARTER →

Your Spotlight

YOUR LIGHT RING

Simple lighting that makes a big difference

Good lighting can instantly make your content look more polished. And no, you do not need a giant studio light taking over your office. A simple portable light can help brighten your face, soften shadows, and make your videos look better whether you’re filming at your desk, in your office, or on the go.

RUTH’S PICK

UBEESIZE 10.5IN LAPTOP RING LIGHT WITH STAND

Why I like it:
It’s simple, portable, and gives you that little extra glow without turning your workspace into a television studio. It can also sit on your desk.

Paid link

SHOP LIGHTING →

Get Lit

FIND YOUR LIGHT

Simple lighting that makes a big difference

Not every space comes with great natural light, and a dim office can wash out even the best content. A softbox gives you that soft, even glow that flatters your face and smooths away harsh shadows, so you look polished no matter what time of day you’re filming. It sets up on its own stand so your hands are free, and packs into a case when you’re ready to take your lighting setup on the go.

RUTH’S PICK

TORJIM SOFTBOX PHOTOGRAPHY LIGHTING KIT

Why I like it:
It’s great for dark offices and need a way to diffuse the light to make you look gorgeous! It’s on a stand to place it in the room and in a case so you can pack it away to take it with you.

Paid link

SHOP LIGHTING →

Mic Drop

SOUND LIKE A PRO

Microphones + audio essentials

People will forgive a video that isn’t perfectly polished. Bad audio is much harder to ignore. A small wireless microphone can make interviews, educational videos, client testimonials, Reels, and talking-head content sound dramatically more professional.

RUTH’S PICK

HOLLYLAND LARK M2 WIRELESS MICROPHONE

Why I like it:
Clear sound, simple setup, and perfect for filming content without a bunch of cords and equipment getting in the way. Works with phones and video recorders easily.

Paid link

SHOP MICROPHONE →

↑

↓

✨ Let Us Handle It

Starter

$1,200 /month

For the business finding its footing.

*Committed to starting where you are. Let’s Talk →

Consistent presence on your top platforms without spreading yourself thin, we help you build the habit of showing up.

✓ 2 Platforms
✓ 2 Posts Per Week
✓ 2 Reels Per Month
✓ 20 Total Posts Per Month
✓ Platform Optimization
✓ 30-Minute Monthly Strategy Check-In
✓ Monthly Reporting

GET STARTED →

MOST POPULAR

Growth

$1,800 /month

For the business ready to scale.

More platforms, more reels, more strategic touchpoints, plus we’re actively in your comments and DMs so nothing slips through the cracks.

✓ 3 Platforms
✓ 3 Posts Per Week
✓ 4 Reels Per Month
✓ 45 Total Posts Per Month
✓ Platform Optimization
✓ Community Management: Comment responses & DM monitoring
✓ 1x Monthly Strategy Call
✓ Monthly Reporting

LET’S GROW →

Full Presence

$2,500 /month

For the business that wants it all handled.

Maximum visibility across your full platform mix with proactive community engagement, we don’t just respond, we build relationships on your behalf.

✓ 4+ Platforms
✓ 4 Posts Per Week
✓ 6 Reels Per Month
✓ 88+ Total Posts Per Month
✓ Platform Optimization
✓ Community Management: Comment responses, DM monitoring & proactive engagement
✓ 1x Monthly Strategy Call
✓ Monthly Reporting

GO FULL PRESENCE →

↑

←

↓

→

🎥 Do It Yourself

Be Seen

GET THE SHOT

Video essentials

No more balancing your phone against a coffee cup, stacking books on your desk, or asking someone to “just hold this for a second.” A simple tripod makes creating content so much easier, especially when you’re filming Reels, tutorials, talking-head videos, or behind-the-scenes content.

RUTH’S PICK

XTRA MUSE WITH 128GB MICROSD, VLOGGING CAMERA WITH 1” CMOS & 4K/120FPS VIDEOS, POCKET CAMERA WITH 3-AXIS GIMBAL STABILIZER

Why I like it:
Easy to set up, easy to adjust, and you don’t need a film degree to figure it out. It’s small and has a gimbal, so your video won’t look shaky. It also records vertically and horizontally – AND front or back.

Paid link

ALL IN → LEVEL UP → STARTER →

Your Spotlight

YOUR LIGHT RING

Simple lighting that makes a big difference

Good lighting can instantly make your content look more polished. And no, you do not need a giant studio light taking over your office. A simple portable light can help brighten your face, soften shadows, and make your videos look better whether you’re filming at your desk, in your office, or on the go.

RUTH’S PICK

UBEESIZE 10.5IN LAPTOP RING LIGHT WITH STAND

Why I like it:
It’s simple, portable, and gives you that little extra glow without turning your workspace into a television studio. It can also sit on your desk.

Paid link

SHOP LIGHTING →

Get Lit

FIND YOUR LIGHT

Simple lighting that makes a big difference

Not every space comes with great natural light, and a dim office can wash out even the best content. A softbox gives you that soft, even glow that flatters your face and smooths away harsh shadows, so you look polished no matter what time of day you’re filming. It sets up on its own stand so your hands are free, and packs into a case when you’re ready to take your lighting setup on the go.

RUTH’S PICK

TORJIM SOFTBOX PHOTOGRAPHY LIGHTING KIT

Why I like it:
It’s great for dark offices and need a way to diffuse the light to make you look gorgeous! It’s on a stand to place it in the room and in a case so you can pack it away to take it with you.

Paid link

SHOP LIGHTING →

Mic Drop

SOUND LIKE A PRO

Microphones + audio essentials

People will forgive a video that isn’t perfectly polished. Bad audio is much harder to ignore. A small wireless microphone can make interviews, educational videos, client testimonials, Reels, and talking-head content sound dramatically more professional.

RUTH’S PICK

HOLLYLAND LARK M2 WIRELESS MICROPHONE

Why I like it:
Clear sound, simple setup, and perfect for filming content without a bunch of cords and equipment getting in the way. Works with phones and video recorders easily.

Paid link

SHOP MICROPHONES →

↑

←

↓

→

Learn & Grow

Together

Upcoming classes designed to empower you with the skills and knowledge to elevate your brand.

Optimize Your Social Media Profiles

Learn how to enhance your social media profiles using SEO strategies that boost visibility and attract your ideal audience. This course includes hands-on profile audits, bio optimization, and tools to streamline your content planning.

Leveraging Social Media for Small Businesses

Discover how to use social media strategically to grow your small business. From optimizing your pages and bios to mastering planning tools and best practices, this course helps you build a clear, effective social media strategy.

JOIN THE WAITLIST

Reels Lab: 4-Week In-Person Content Creation Studio

Gain confidence in creating engaging, results-driven content. Learn how to design and post content that increases visibility, strengthens your brand, and makes social media creation enjoyable and productive.

Brands We

Back

We collaborate with industry-leading brands and organizations to deliver exceptional results

Interested in partnering with us?

Good things happen when you say

hello.

Whether you are interested in social media audit, social media management or even social media set up, let’s connect!