The

Organic Glow-Up

On-brand Social Media content, weekly cadence, monthly insights.
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Services That

Spark Magic

Discover how we can transform your digital presence with our comprehensive range of services

Social Media
Management

Content calendar
Engagement + insights
Posts, carousels, reels

Delivering on-brand graphics and campaigns that earn attention, spark emotion, and increase conversions. Includes single images, carousel images, and reels.

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Branding

Brand strategy
Tone of Voice
Visual identity

It starts with your brand. Strategic and creative thinking to create or elevate your brand identity from your visuals to your voice (logo to copy).

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Work That

Speaks Volumes

  • From idea to impact: 65lk reached, 704k plays, and 96k interactions-without ads.

  • “Client Testimonial : Ruth has been an incredible coach and mentor on all of our social media pages. I have learned so many valuable things that have helped our online presence grow organically. She is great at style, branding, strategy and staying up-to-date on the latest algorithms.”



  • “Client Testimonial : I am absolutely thrilled with the incredible support I received for boosting my social media presence. With the help of this service, I’ve witnessed an extraordinary transformation in the way my brand is perceived online.”



  • “Client Testimonial : We are very grateful for Ruth and Backed by Women. They have successfully helped guide our marketing and media presence, giving our business a huge advantage.”


  • “Client Testimonial : I have taken several classes with Ruth now and have a much better grasp on using social media tools to my benefit! Love how she simplifies the process and makes it FUN to learn.”



  • “Client Testimonial : Working with Ruth was an absolute game-changer. She managed my social media when my first book launched and kept me calm and organized during my very first viral moment – 2.2 million views! Ruth is brilliant at strategy, endlessly encouraging, and somehow makes the chaos of going viral feel manageable and even fun.”


  • Client Testimonial : Ruth is very knowledgeable about optimizing your online presence and getting client attention! I am really glad to be working with her, and already all my law practice profiles are looking better, more modern, and more engaging.

Ruth Kim DP

*The CEO is typing now*

In a past life, I led schools of children, and now, organic social and fractional marketing for brands that needed more creativity than budget. The brief was always the same: make traction out of thin air—and keep it on-brand.

I noticed a pattern: when a clear message meets a sane weekly cadence, organic social compounds. Not overnight, not with hacks—through systems. So I built them: content that sounds like you, creative assets that teach or delight, and monthly insights that show what’s working.

That approach became Backed by Women—helping businesses show up with confidence and convert without relying on ads.

The result? Momentum without burnout. Elegant storytelling, playful moments, real results.

Which, speaking of, let’s create some magic together.

Ruth Kim
Founder
Let’s create some magic

Brands We Back

We collaborate with industry-leading brands and organizations to deliver exceptional results

Interested in partnering with us?

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Learn & Grow

Together

Upcoming classes designed to empower you with the skills and knowledge to elevate your brand.

Optimize Your Social Media Profiles

Learn how to enhance your social media profiles using SEO strategies that boost visibility and attract your ideal audience. This course includes hands-on profile audits, bio optimization, and tools to streamline your content planning.

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Leveraging Social Media for Small Businesses

Discover how to use social media strategically to grow your small business. From optimizing your pages and bios to mastering planning tools and best practices, this course helps you build a clear, effective social media strategy.

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Content Creation and Optimization

Gain confidence in creating engaging, results-driven content. Learn how to design and post content that increases visibility, strengthens your brand, and makes social media creation enjoyable and productive.

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Good things happen when you say hello.

Whether you are interested in social media audit, social media management or even social media set up, let’s connect!